Hôtel Clarendon - Branding
The Clarendon Hotel is the oldest in North America. Established in 1870, its building is an iconic landmark in the old part of Québec City. This perspective have instigated our approach on the redesign of the brand image : inspired by its British personality, its art deco inspired architecture details and its presence. Strongly established in the old capital’s memorial landscape, the new identity confirms the strength of this establishment, reinforcing its character and celebrating these details that make this place so unique.